Introducing Jeffrey Kelly, a fighter since the age of 12, brings a deep passion for the sport and an unyielding dedication to his craft. Now 25, Jeffrey is a proud father and a fierce competitor, representing his Māori heritage with pride. Training relentlessly at Strike Force Gym, Jeffrey is sharpening his skills and ready to take his career to the next level. As he embarks on this new chapter, Jeffrey invites you to be a part of his journey – one that is fueled by determination, strength, and the will to succeed.

Daniel is an MMA fighter and kickboxer whose journey began at the age of 13. Training under the guidance of Eugene Bareman at City Kickboxing, Daniel quickly grew into a skilled and determined fighter. In 2022, he committed to full-time training at CKB, leading to a series of victories, including a standout win in 2023. With his sights set on the UFC, Daniel continues to push his limits, embodying the relentless pursuit of his dreams. The "Relentless Pursuit" collection captures his unwavering commitment to success.

Meet Scott, a fighter who embodies what it means to rise above and conquer. Born and raised in Avondale, Scott grew up surrounded by challenges, but he turned his life around with discipline, respect, and a burning passion for Muay Thai. Training out of Kings Academy, Scott has earned titles including the WKA NZ title in the 72kg division and the World Kickboxing Network (WKN) 78kg NZ Champion in 2021, marking milestones in his journey from the streets to the ring.

From training in her garage with her dad at the age of 4 to stepping into the ring for her first fight at 8, Ashley Nesbitt's journey in martial arts is nothing short of inspiring. Ashley was inspired by her father, whose passion for martial arts ignited her own. Following in the footsteps of her two older sisters, both accomplished in their own rights! With a burning desire to etch her name in the annals of martial arts history, Ashley's goal is not only to be heard but to make a lasting impact.

"The Maniac" supporter tee, dedicated to Jesse Maio! Known for his fierce knockouts and relentless spirit. This shirt is styled to reflect his knockout performances and dynamic presence in the ring.

Channel the fight within through the exclusive Jaimee Hunt T-shirt. This exclusive apparel captures the essence of Jaimee's fighting spirit, spotlighting her unique mark on the world of martial arts. It's an expression of support for Jaimee's journey and dedication to mastery within the ring.

The "Soul Snatcher" a figure who has rapidly ascended in the realms of mixed martial arts and fighting circuits with a presence that's as enigmatic as it is formidable. Hailing from Auckland, New Zealand, Skipper is not just an athlete; he's an embodiment of silent but violent dominance in the ring.

Discover the "Samurai's Instinct" Tee, a sartorial tribute to the renowned heart and indomitable will of Eden Phillips. This shirt is a canvas for the samurai wolf, a masterful blend of the traditional Hannya mask's fierce resolve with the primal fortitude of the wolf, epitomizing the duality of a fighter’s soul.

Step into the arena with Nikora Lee-Kingi, a three-time King in the Ring champion, renowned for his electrifying performances and unwavering dedication. His relentless pursuit of excellence echoes in our apparel, designed for those who share his champion's mindset.

Stand out with James Vake, a maestro of the game who commands respect both on and off the field. James's dynamic approach and strategic finesse inspire a line of apparel that's as versatile and robust as his skill set. Our collection, influenced by his powerful presence, offers fans a blend of comfort, style, and the tenacity of a winner.. #VakeFam